The price is lower. The welcome is warmer. The relationship is yours, not a giant in Amsterdam's.
These four benefits apply automatically when you book on this site. No code needed, no questions asked.
Our direct rates are the lowest on the internet. Find a lower price for the same room, same dates, same conditions on any other site? We will match it and take another 10% off.
Excludes member-only OTA loyalty rates. Must be reported within 24h of booking.
The price you see at booking is the price you pay. No "service charge" added at the end, no inflated cleaning fee, no resort fee.
Tassa di soggiorno €5.50/person/night, paid at check-in.
Plans change. Our flexible rate lets you cancel for free up to 7 days before check-in, with a full refund and no questions.
Non-refundable rates clearly marked, with a 10% discount in exchange.
A bottle of local wine, a hand-drawn map, fresh flowers, an espresso the moment you arrive. We do not put these in OTA bookings — they are a thank-you for choosing us directly.
Included automatically with every direct booking.
Book 7 nights or more on any property and we take 15% off the entire stay automatically. The longer you stay, the more Florence becomes home.
Applied at booking. Combinable with off-season rates.
November through March (excluding Christmas week). Florence at its most local, its most poetic, its most ours. The light in winter is unlike anywhere else.
Valid 1 Nov – 31 Mar. Excludes 22 Dec – 6 Jan.
Book at least 60 days before your arrival and take 10% off any rate. For the planners, the early risers, the ones who already know the dates of next summer.
Non-refundable. Combinable with long-stay reward.
Or write to us first if you would rather speak to a human before booking.